Partnering with visionaries to build brands that stand out. A selection of some of the projects I’ve worked on across the years, that I’m most proud of, and that showcase the extent of my experience.
The Lenskart Pro-Fit collection introduces cutting-edge eyewear with Ear Lock Technology, ensuring a secure, no-fall grip. These glasses are designed for daily routines and high-intensity activities, featuring a patented three-degree lock mechanism. The campaign video showcases the seamless blend of functionality and advanced technology, highlighting how the eyewear transitions effortlessly from everyday tasks to more intense environments.
SCOPE
Creative Video Direction
Story Boarding
Illustrations
Campaign Development
AWARD
CASE STUDY
Coming Soon
In a fast-paced world where multitasking is essential, users struggle to find a seamless way to stay connected, entertained, and stylish without compromising comfort or convenience. Phonic by Lenskart seamlessly fuses eyewear and audio tech, offering style, immersion, and awareness in one innovative design.
SCOPE
Creative Video Direction
Story Boarding
Illustrations
Campaign Development
User Experience Design
CASE STUDY
Coming Soon
Hustlr is more than just eyewear—it’s a statement of ambition, resilience, and fearless individuality. It’s built for those who create their path, protect their vision, and disrupt the ordinary. For the creators who turn ideas into movements, Hustlr fuels their vision. For the protectors who stand for something bigger, Hustlr keeps them focused. For the disruptors who challenge the norm, Hustlr makes them impossible to ignore.
SCOPE
Rebranding Development
Brand Strategy
Campaign Development
User Experience Design
Pacakging Design
CASE STUDY
Coming Soon
Once upon a time, somebody decided to do kids' eyewear right.
That somebody is us. Lenskart launches Hooper! Kids eyewear has always been regarded as a dread for parents, an essential gear that limits a child, and a blockage in many ways. Lenskart decided to turn the tables on this discriminating idea. Every child’s vision is unique and should be equally nurtured. What emerged as a result was a fresh brand Hooper - bespoke, inclusive, and expressionistic. One that looks at the world through a kids lens.
SCOPE
Branding Development
Brand Strategy
Campaign Development
User Experience Design
Pacakging Design
CASE STUDY
Coming Soon
CONTACT
If your project is small or big,
independent or commercial
don't hesitate to contact me at:
[email protected]
OPERATIONS
Blending strategy with creativity to craft designs
that stand out—straight from
Mumbai (19°02′11.11″ N, 72°51′34.09″E),
the city of dreams.
© 2025 Siddhant Tiwari
All Rights Reserved.
